Successful Content Development Process

by Bradley Nice, Content Manager at ClickHelp — all-in-one help authoring tool

Having an organized process in place is always a good idea. And if your goal is to build a connection with your target audience and facilitate growth, you definitely gonna need to set up a content development process!

Content development is a full-cycle process of creating, distributing, and testing content for a website to be more efficient and achieve your business goals. As a technical writer, you may be underestimating this process. But it concerns your fruits of labor because no matter how great the content you make, it can only get you so far — without the right strategy, no one will see the technical documentation you spent weeks creating.

So let’s go through all the content development steps:

  1. Perform research. Collect as much information as possible. Learn about target demographics, your key competitors, past site performance, and any other information unique to the individual customer. The more information you gather, the better.

The following roles demand knowledge of content development:

  • Content strategists: As those chiefly responsible for brainstorming ideal content formats, planning briefs, and analyzing content success, content strategists are at the forefront of content development.

Sometimes the failure of your content marketing lies in poor content development. This process requires consistency to be successful. Regardless of your role — whether you’re a writer, marketer, or content creator — you will benefit from improving your content workflow. So spare the time and effort required to structure the process and focus on your audience’s needs, and you’ll get positive business results in the long term.

Have a nice day!

Bradley Nice, Content Manager at — best online documentation tool for SaaS vendors



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Bradley Nice

Content Manager at 👈. I write about web design, web development and technical writing. Follow me on Twitter and Facebook